Chandigarh,17.05.19-It is a pleasure to announce that it is indeed grateful to have

got the opportunity to conduct the 56th Panjab University Colloquium cum 4th Shenmar

Memorial Oration. Sh Parameswaran Iyer, presently serving as Secretary, Ministry of
Drinking Water and Sanitation, Government of India will be speaker on this ocasion, for
this Colloquium.

Sh Iyer, will be leading its flagship Swachh Bharat Mission and
the National Rural Drinking Water Programme. Sh.Iyer a 1981 batch IAS officer joined the
World Bank in 2009. Prior to his current appointment, Mr. Iyer was serving as
Manager for Water in the World Bank based in Washington DC and he has been working
on water supply and sanitation issues since June 2012. He has over 20 years of
experience in the water supply and sanitation sector.

On the coming event, the speaker will talk about the lessons from the Swachh Bharat
Mission. Mr.Iyer wiil talk how The Swachh Bharat Mission had revolutionized sanitation
in India; India has brought over 50 crore people out of open defecation and halved the
global open defecation burden, in just five years. The story of India going from a sanitation
coverage of 39% to 99% in five years is unparalleled. India has harnessed the power
of its people to bring about a fundamental shift in their collective conscience and
change a centuries-old habit, in half a decade. The talk to be deliverd by Mr.Iyer
will highlight key points of how Swachh Bharat Mission transcended from a government
programme to mass movement, a Jan Andolan. There are several lessons that the mission
throws up which may be applicable for any large scale transformation, anywhere in the world.
The larger framework which these lessons may be categorised is the 4Ps - Political
Leadership, Public Financing, Partnerships and People's Participation. Achieving
these can put a country on the path is rapid transformation. The lecture will be an
encouragement and challenge for the audience and will emphasize on creating a belief
throughout the system that this seemingly impossible goal is achievable and this
belief is achieved through a clear articulation of the path to success, continuous
engagement and communicating with internal and external stakeholders and
influencers, achieving small wins on a regular basis, creating of islands of
excellence and keeping the buzz alive. These lessons can be applied to any large
scale transformation. The Swachh Bharat journey has laid down a blueprint for future
government supported and people led transformations.