Chandigarh, Sanday 18 May (  Kalsi ): Channel V, in its latest offering is all set to oomph its viewers with a sensational story of an Ambala Girl – Anjali, seeking her self esteem and identity after a sad break up with her boyfriend due to a onsided opinion of a mismatch between the two. Her world comes to an end with her identity shattered and self esteem to an all time low.

 

 

To uplift Anjali’s morale and to make her feel better, Channel V is throwing a party to celebrate her breakup in a unique manner. Bitter tha par ab better ho sakta hai is what Anjali believes in. Channel V is celebrating Anjali’s breakup , If you want to be a part of the journey of her revival and be a part of the celebration, join her on her facebook page – ‘Anjali ki breakup party’ (Terms and conditions apply)

 

 

 

“The youth today go though similar situations atleast once in their lives and find it difficlult to come out of heartbrakes. The thought of celebrating breakups is politically incorrect but emotionally correct and is in tune with the brand thought if ‘Correct Hai’” says Prem Kamath – EVP&GM, Channel V.

 

 

 

Tune in to Channel V every Monday and Tuesday – 6PM to know more about her life journey.

 

 

 

About Channel V

 

Reaching out to almost 50 million viewers every week in India, Channel V is the ultimate destination for entertainment in the country. Channel V has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV – V Pop Stars, the soaring success of close to a decade for V Get Gorgeous, the launch of India’s first youth fiction, V Roomies and having 4 daily youth fictions to the hosting of India’s Biggest College Festival, V Indiafest ’10 and execution of it’s subsequent annual installments, Channel V is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions. Continuing the legacy of being the market leader in its genre, the shows that are aired on the channel get themselves recognized by winning respected industry awards. Two of Channel V's flagship shows Gumrah and The Buddy Project triumphed at the prestigious Indian Telly Awards, 2013 by winning the Best Non-fiction and the Best Fiction show respectively, thus confirming the channel's status as the numero uno youth GEC.

 

Channel V has also taken entertainment off-air in the form of IndiaFest – the biggest youth festival in the country touching and influencing 2 million lives every year. This news ventures are on the back of a deep understanding of youth behaviour through periodic bodies of research.

 

On 25th November, 2014 Channel V went through a brand refresh launching 4 new shows across 4 genres and has grown by a 42%.

 

On July 1 2012, Channel V discontinued music programming altogether, marking a paradigm shift in the genre. Pursuing the endeavour of producing content that will build a loyal viewership, Channel V is aggressively pursuing content across various genres through fiction dailies and hard hitting studio formats that address crucial and undermined youth issues.

 

V strongly believes that mobile and digital is the next big thing and therefore as a brand it heavily invests in these platforms. With over 3.5 million unduplicated active users on Facebook, Channelvindia continues to gather more audience to engage with our online content. Innovation has been in the DNA of the brand and hence this year Channel V launched VithU – A mobile app for safety. The app has 1.1mn approx downloads on iOS and counting…

 

 

 

 

 

About STAR India:

 

STAR India has defined India's broadcast media for the last two decades and is today India’s largest media and entertainment Company.

 

 The STAR India network comprises of more than forty channels in seven languages received by over 600 million viewers every week across India and 100 other countries. The network’s channel portfolio includes Channel [V], Life OK, Movies OK, Star Gold, Star World, Star Movies, Star Movies Action, Star World Premiere HD, FX, FOX Crime, Star Utsav and Star Plus, India's No. 1 General Entertainment Channel.

 

 It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Star Pravah, Asianet, Asianet Plus, Suvarna and Vijay.

 

Star India is a wholly owned subsidiary of 21st Century Fox.