Chandigarh,7.6.14-K3 Group, a company owned by a young Punjabi NRI and which has its headquarters in France, has announced entering the Punjabi Music Industry in association with Trent Communication, New Delhi. This was announced by Mr. Kang through a press release issued at Chandigarh. Under the agreement; search for new talented singers will be made and then they will be promoted in a professional way. Says Mr. Gurpreet Singh Kang, CEO, K3 Group, “We want to make the Punjabi Music Industry more corporate like, planned and organised.  We will under the arrangement identify talented singers who may not have the financial resources or the know-how to launch them-selves in the Industry.  The first singer we have identified for promotion is Mr. Preet Mani who has made a debut with a hit song; ‘Dil Mera Sajna Naal’ and we will soon launch his album. K 3 will provide funds for his promotion.”

 

 

Trent Communication is a Delhi based company which has been in the business of promoting Punjabi singers since long. According to Mr. Varun Jog, Director, Trent Communications, “We have worked with prominent Punjabi singers like Ravinder Grewal. Under our collaboration with K 3, we will be sponsoring debut albums and creating videos for upcoming Punjabi singers. The advantage the singers will get is a transparent mechanism which will be above board. Our aim is to remove the exploitative element existing against new comers in this field.” 

 

With Punjabi Music Industry getting support of a corporate like K 3 which has offices in UK and USA too, the Industry certainly will get a fillip in the right direction.