Chandigarh October 17, 2017-Dr. Ambedkar Institute of Hotel Management, Catering and Technology, Sector-42D one of the leading institutes of Hotel Management providing various courses for hospitality education is celebrating Paryatan Parv from 5th to 25th October, 2017.

Today, the Institute celebrated 13th day of Paryatan Parv with ardor and enthusiasm by organising a “Sensitisation programme in the Neighbourhood on Atithi Devo Bhava” at various locations in the neighbourhood such as  Sector 43 ISBT, adjacent to Judicial Complex and Courts, New Lake, Market areas of Sector 42,43,etc.for local service providers in tourism industry including Taxi and Auto drivers, Rickshawalas, Tea stall owners, Shopkeepers, vendors,etc. About 100 such service providers were sensitized during this initiative. Faculty and students disseminated the essence of “Guest is God” carrying colorful banner and placards displaying slogans and messages on positive aspects and benefits of “Atithi devo Bhava” such as स्वच्छ भारत स्वस्थ भारत।, अतिथि की संतुष्टि असीम फलदायक है. This activity accentuated an increase in awareness on tourism service providers with a special focus on welcoming the tourists, importance of polite behavior, value of cleanliness and hygiene, ways to create repeat business through courtesy and mannerisms alongwith significance of magic words like thank you, please, etc., . The drive concluded with an overall message that strives to bring benefits, both economic and social to local communities by enhancing quality of interaction between the service providers and the tourists.