Chandigarh, October 10, 2018: Mahindra Mutual Fund, a wholly owned subsidiary of Mahindra and Mahindra Financial Services Limited (MMFSL) launches new open ended equity scheme ‘Mahindra Rural Bharat and Consumption Yojana,’ for investors who are seeking long-term capital appreciation by investing predominantly in equity and equity related instruments of entities engaged in and/ or expected to benefit from the high growth of Income & Consumption in rural India.

Mr. Jatinder Pal Singh, CMO, Mahindra Mutual Fund, The scheme would endeavor to generate capital appreciation by investing in entities and businesses that are engaged in and are expected to benefit from the structural shift and growth in Rural India. This would include several sectors that are likely to benefit consistently due to improvement in income & Consumption of rural India. Various structural reform initiatives such as the soil card, crop insurance, higher MSP, e-Mandi and Doubling of farm Income have the effect of sharply increasing rural disposable income.

The New Fund Offer opens on October 19, 2018 and closes on November 02, 2018. The scheme will reopen for continuous sale and repurchase within 5 business days from the date of allotment.

Mr Ashutosh Bishnoi, MD & CEO, Mahindra Mutual Fund said, “We expect India’s higher GDP growth to be contributed by positive demographic dividend and improvement in consumption pattern from Rural India. ‘Mahindra Rural Bharat and Consumption Yojana’ provides investors an opportunity to participate in India growth story predominantly in Rural India by investing in well diversified equity portfolio of fundamentally strong, and well-known companies. We believe the scheme offers an attractive long-term investment opportunity, hence, investors seeking higher capital appreciation from their investment should consider participating in Mahindra Rural Bharat Yojana.”

Mr. Venkataraman Balasubramanian, Chief Equity Strategist, Mahindra Mutual Fund Mahindra Rural Bharat and Consumption Yojana would provide investors an opportunity to invest in a segment with strongest contribution potential to India’s growing GDP. The fund will focus on segments insulated from global volatility such as currency movements, etc and invest in companies that can capture the under-penetration opportunity in Rural India.

The scheme would invest minimum 80% in equity and equity related instruments of entities having exposure towards rural India, and upto 20% in equity and equity related instruments of entities other than having exposure to rural India. The scheme would invest upto 20% in debt and money market securities, and upto 10% in units issued by REITs & InvITs.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

About Mahindra Mutual Fund

Mahindra Asset Management Company Private Limited, a company incorporated under the Companies Act, 1956, is the Investment Manager for Mahindra Mutual Fund. It is a wholly owned subsidiary of Mahindra and Mahindra Financial Services Limited (MMFSL).Mahindra Mutual Fund endeavors to offer a variety of mutual fund schemes pan-India, with special focus in rural and semi-urban areas.

Statutory Details: Mahindra Mutual Fund has been constituted as a Trust under the Indian Trusts Act, 1882. Sponsor: Mahindra & Mahindra Financial Services Limited. (liability of Sponsor limited to Rs. 1,00,000/-) Trustee: Mahindra Trustee Company Private Limited. Investment Manager: Mahindra Asset Management Company Private Limited. The Sponsor, Trustee and Investment Manager are incorporated under the Companies Act, 1956.

About Mahindra & Mahindra Financial Services Limited

Mahindra & Mahindra Financial Services Limited (Mahindra Finance), part of the Mahindra Group, is one of India’s leading non-banking finance companies. Focused on the rural and semi-urban sector, the Company has over 5.5 Million customers and has an AUM of over USD 8.5 Billion. The Company is a leading vehicle and tractor financier and also offers fixed deposits and loans to SMEs. The Company has 1,291 offices and reaches out to customers spread over 3,50,000 villages & 7,000 towns across the country.

Mahindra Finance is the only Non-Banking Finance Company from India to be listed on the Dow Jones Sustainability Index in the Emerging Market Category. Mahindra Finance has been ranked 14th on the list of India’s Best Companies to work for 2018, by Great Place to Work® Institute. We have also been recognized as an Aon Best Employer 2017 and among the Best BFSI Brands 2018 by The Economic Times.

The Company's Insurance Broking subsidiary, Mahindra Insurance Brokers Limited (MIBL), is a licensed Composite Broker providing Direct and Reinsurance broking services.

Mahindra Rural Housing Finance Limited (MRHFL) a subsidiary of Mahindra Finance provides loans for purchase, renovation, construction of houses to individuals in the rural and semi-urban areas of the country.

Mahindra Asset Management Company Private Limited (MAMCPL), a wholly-owned subsidiary of Mahindra Finance, is acting as the Investment Manager of Mahindra Mutual Fund.

The Company has a JV in US, Mahindra Finance USA LLC, in partnership with De Lage Landen, a subsidiary of Rabo Bank, for financing Mahindra tractors in US.

About Mahindra

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, speedboats, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 240,000 people across 100 countries.