New Delhi, November 1, 2018:Realme, the smartphone brand that specializes in providing high quality products for the youth, has entered into an exclusive partnership with Reliance Digital, India’s No 1 and fastest growing consumer electronics chainfor offline sales of their products. This initiative is a part of the brand’s commitment towards ‘Realme for every Indian’, bringing products packed with power and style closer to consumers.

In the first phase of the partnership, Realme smartphones will be available at more than 130 cities across Reliance Digital & My Jio stores pan India.

Expressing delight on the partnership, Madhav Sheth, Chief Executive Officer, Realme India, said, “Realme as a young brand is committed to delivering a differentiated experience to its customers withproducts that deliver power and style. With the Reliance Digital &MyJiopartnership, we are proud to have offline touch points for the first time, delivering the same experience and welcoming customers to the Realme family. While the market responded well, we are expanding our sales channels to reach out to the growing demands which is a testimony to our approach ‘Realme for every Indian’ ”.

“Through this partnership, we want to cater to the audience who have limited access to the online platform and want to experience, compare and understand the features and benefits before making a purchase decision”, he added.

Speaking on this development, Brain Bade, CEO -Reliance Digital said, “We at Reliance Digital believe in personalizing technologysupported by world class retail experience. With the addition of Realme to our portfolio, we will be enabling our consumers to experience conventional online brands at our stores complemented with high quality customer service.”

Realme in India adopted an online first approach as India is the most emerging online market in the world. With overwhelming response from consumers towards Realme offerings, it becomes imperative for the company to expand sales channels to reach out to more customers.

About Realme

Realme is an emerging smartphone brand that specializes in providing high quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. Realme focuses on user needs and presents products with both strong performance and trendy design in the broad context of e-commerce.

About Reliance Digital

Reliance Digital is the consumer electronics concept from Reliance Retail. With over 7100 touch points Reliance Digital today offers one of the most extensive retail reach to its partners across the country. it aims to offer every customer a delightful shopping experience and help them bring home the latest and best in technology from a wide selection of over 150 international and national brands and over 2000 products available across various price points. The stores have been designed to create awareness about the latest technological advancements and provide consumers with solutions to optimize the utility of their gadgets. It’s backed by Reliance ResQ, the full-fledged service arm that is available for support all seven days and geared to provide end-to-end solutions.