New Delhi – January 14, 2019- FICCI Ladies Organisation (FLO) , the women business wing of apex trade body FICCI, which has been working continuously for gender parity has extended it’s support to the United Nations (UN) heForShe campaign as well as to Vibha Bakshi’s latest documentary film ‘Son Rise’ to be premiered in New Delhi tomorrow.

“FICCI Ladies Organisation (FLO) has always stressed on the need of true gender equality as it is intrinsically linked to sustainable development and is vital to the realization of human rights for all. The overall objective of gender equality is a society in which women and men enjoy the same opportunities, rights and obligations in all spheres of life. As part of our endeavour we support the cause for safer society for women and children” said Ms Pinky Reddy, President , FICCI Ladies Organisation (FLO)

“Empowerment of women and gender parity is an economic imperative. This stands true more so today in the global context – when women are empowered and can claim their rights and access to land, leadership opportunities – economies grow, food security is enhanced and prospects are improved for current and future generations. Men have major role in supporting such inititaiuves” said Ms Pinky Reddy.

“Vibha Bakhsi , Director and Producer of the National Award winning film Daughters of Mother India is all set to release another compelling documentary film – ‘Son Rise’ which is not a film but a movement where men stand up and take a pledge to build a safer society for women and children. The film focuses on the lives of ordinary men doing extraordinary things to support women and help them rise in the rape capital of India – Haryana. “ She said.

The film to be premiered on Tuesday, January 15 at India Habitat Centre is supported by UN Women as part of the he4she campaign. The Who’s Who of Delhi will be attending the Premiere. From Additional Solicitor General – Ms. Madhvi Devan, Former Delhi Police Commissioner – Neeraj Kumar, Mr G Parthasarathy (Diplomat), Principal St Stephen’s College - Prof. John Verghese, President, FICCI Ladies Organisation - Ms Pinky Reddy to Foreign Ambassadors and dignitaries we expect Delhi’s crème de la crème to attend.

The film is inspired by UN Women’s HeForShe mandate for men and women to stand in solidarity - to make a bold, visible and united force for gender equality. UN Women through the film SON RISE hopes to garner one million pledges for the HeForShe movement.

The event is being Co-hosted by UN Women.