Chandigarh,19 March 2019: Creating another milestone, Honda Motorcycle and Scooter India Pvt. Ltd. today celebrated the landmark of 60 lakh cumulative customers in North India in its 18th year of operations!

The historic feat in the region has been driven by demand for Honda’s two-wheelers the states of Jammu & Kashmir, Rajasthan, Punjab, Haryana, Himachal Pradesh and two union territories - Delhi and Chandigarh.

Honda’s journey to gaining trust of 60 lakh two-wheeler customers in North India

The first 10 lakh customers were added to Honda family in initial 9 years (2001 to 2010), astonishingly, the next 50 lakh customers took the same duration (9 years 2010 – 2019). With this, Honda now gives joy of riding to over 60 lakh two-wheeler customers in the northern region itself!

Interestingly, it took 9 years to delight first 10 lakh customers, the most recent 10 lakh addition happened in just 1.4 years.

Celebrating this remarkable achievement, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “We are honoured by the trust and love that 60 lakh customers have conferred to brand Honda in North India. Honda is committed towards bringing joy of riding to its customers by fulfilling their ever-growing demand. We thank our valued customers specially in Jammu & Kashmir, Himachal Pradesh, & Chandigarh for making Honda their first choice.* Today we are servicing our Customers through over 1000 touchpoints in northern region.”

Honda drives scooterization in Northern region

One of the major highlights in the region is the growing acceptance of scooters. In the year 2006-07, scooters contributed only 7% to the overall 2Wheeler sales, whereas currently one in every three customers is buying scooter in north India. Driving scooterization in the region includes factors like more women joining the workforce, faster expansion of road network in rural areas and increasing demand for a unisex two-wheeler that fulfils the need of every family member.

With an extensive range of scooters (CLIQ, Dio, Activa 5G, Aviator, Activa-i, Activa 125 and GRAZIA), Honda has anchored the growth of scooterization in Northern region. Honda continues to dominate the scooter market with every 2nd scooter being sold in north is a Honda.

Honda’s contribution towards the society

More than business, Honda is striving to be a company that society wants to exist. Through its CSR initiatives, more than 7 lakh people have been benefitted in North India. Honda has adopted 6 traffic parks across Delhi, Karnal, Chandigarh, Ludhiana, Jaipur where it has already spread road safety awareness among 3 lakh+ people. In addition to it, more than 4 lakh people have been benefitted through its various other CSR initiative including Police Assistance Booths, Haryana Vision Zero, Project Harit Udaan and many other initiatives.