Mumbai,25 March, 2019: Summers has set in and the heat is mounting. This summer, Yell, the iconic brand, introduces exclusive linen collection 2019 curated for the Indian market designed to put the spotlight on the unique quality and style of Yell’s products.

Yell as a contemporary fusion brand likes to experiment with panache while making it very realistic for today's women and men. They give extraordinary standards of quality, beautiful fabrications, well-produced garments and fashionable silhouettes and weaves elegance into their fashions each and every season.

Mr. Vipul Gupta, CEO, Yell, “Cool and stylish, linen is the impeccable fabric for our hot Indian summers and is a firm favorite with our customers across the country. By tailoring our linen offer for our Indian customers to have more colors and flairs all year round, we’re enduring to nurture our linen business in India and take our consumer rendezvous to another level. You can choose from our linen Nehru jackets, kurtas and trousers this summer which is sure to leave a mark with its slick and contemporary designs”

Inspired by soft pastel shades of pink, green and blue; Yell lets you balance your style quotient by providing you linen options for both weekends and weekday wear,giving you constancy against the soaring temperatures of urban India.

About Yell

Yell is an established fashion label, which caters to the styles and tastes of discerning men and women, across urban India and around the globe. In a short span of time the brand has created a huge fan following and a name to reckon on the fashion circuit, by creating sophisticated apparel from authentic and organic natural fibers, Linen and fine Egyptian cotton, in a variety of styles, colors and comfortable fits.