Chandigarh, August 22, 2019: Taking forward the brand’s commitment towards enriching the hair salon industry in India, Godrej Professional, the first Professional Hair Colour & Hair Care brand specially formulated for Indian hair, hosted a trend collection workshop in Chandigarh with renowned celebrity stylists and Education Ambassador, Godrej Professional – Asha Hariharan and Technical Ambassador, Godrej Professional- Ryan D'Rozario. The workshop focused on introducing the stylists to the three looks of Godrej Professional Colour Play Trends 2019 - Peek-A-Boo Ruby, Tiger Eye Bronze and Balayage Gold Ash.

Over 100 stylists spent the day with the brand’s education and technical ambassadors who demonstrated these new looks; part of Godrej Professional Colour Play Trends 2019. The workshop commenced with an informative talk by them on trending haircuts and the three hair colouring techniques. Asha and Ryan demonstrated the colour and cut live on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons.

Commenting on Godrej Professional’s trend collection workshop, Mr. Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd, said, “Godrej Professional aims to be technical masters in providing customized, transformative education with breakthrough salon products specially designed for Indian hair. To grow the salon business, skill-building education will be crucial. Through initiatives like trend collection workshops with industry experts, we aim to impart hair styling and colouring training to stylists, which will not only develop their skills but also enhance their livelihood opportunities. We are committed to undertake more such initiatives for existing and upcoming talent of the salon industry.”

Sharing her experience, celebrated hairstylist & Godrej Professional Education Ambassador, Asha Hariharanadded, “I am glad to be associated with Godrej Professional as it has constantly focused on uplifting the salonists. We are excited to showcase and share with stylists in Chandigarh; three unique looks Balayage Gold Ash, Tiger Eye Bronze and Peek-A-Boo Ruby. This seminar is a great platform for budding and existing stylists to learn and enhance their skills with new trends. We are happy with the response and participation received from the participants. I am confident that Godrej Professional will inspire salonists with these cutting edge trends and empower them with great products as well as unique skill building initiatives.”

Godrej Professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry, tested and certified by the Salonists and Scientists alike. Some of the best minds in the hair industry like celebrity hairstylist Ryan D'Rozario, Sylvia Chen and Asha Hariharan among others, have worked closely with the brand development team of Godrej Consumer Products Limited to create an exceptional range of products. The colour range consists of 21 stunning hair colour shades, all specifically created for Indian hair. To ensure great hair health, Godrej Professional also offers a complete care range comprising of shampoos, masks and styling serums.

In a short span of two years, Godrej Professional has become the preferred choice of Indian salon industry, commanding presence across 5,500 salons in 25 Indian cities. The brand’s vision is to further transform Indian salons and believes that imparting skill-building education to young budding talent will be crucial to achieve this goal. The trend collection workshop in Chandigarh with top veterans is the brand’s endeavor to work towards fueling the hair salon industry at large. Godrej Professional plans to undertake more such initiatives in coming days.

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 120-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations. Today, our Group enjoys the patronage of 1.1 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India. At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.