MUMBAI,8th April 2020, : Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight against Covid-19, today committed to offer a financial relief to over 5000 daily wage earners, working directly or indirectly for the Company in its overall production ecosystem. Gauging the unprecedented impact caused to all daily wage earners due to the lockdown, as a responsible player in the media & entertainment sector, ZEE has taken this step ensuring that the families of daily wage earners do not get impacted during the ongoing challenging phase.

In order to further support Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund), ZEE will leverage the strength of its media network across the Nation and World at large, encouraging over 1.3 Bn people to contribute. Over and above this step, ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal. The Company will match the corpus collected from the employee contribution and the collective amount will be donated to PM CARES Fund.

Speaking on this announcement, Mr. Punit Goenka, Managing Director and Chief Executive Officer, ZEE said, “We stand committed to financially support all the daily wage earners working in our production ecosystem. We firmly believe in the extraordinary power of coming together and fighting against a situation. In these challenging times, it is extremely critical for India Inc. to come together and support the National level initiative undertaken by our Hon’ble Prime Minister, Shri. Narendra Modi. Apart from the financial support, we will also contribute in creating nationwide awareness about the noble initiative. Leveraging our strong reach across the Nation and World at large, we are urging our esteemed viewers to join this movement. This is a time where the entire Nation needs to come together as One Family.”

As a responsible media & entertainment player, ZEE has taken all the steps needed in intensifying its fight against Covid-19, with a key focus on supporting the daily wage earners and in keeping its viewers well informed and entertained.