Gulf Oil breaks stereotypes, ropes in Women's cricket sensation Smriti Mandhana as Brand Ambassador
October 07, 2022 04:26 PM
Chandigarh, 07 October 2022: Gulf Oil Lubricants, a Hinduja Group Company, has on-boarded popular Indian women cricketing star and current vice-captain, Smriti Mandhana, as its new brand ambassador. With this, Gulf Oil becomes the first company in the lubricant space to appoint a woman cricketer as ambassador to represent the organization and its ethos. Smriti Mandhana will join the pantheon of famous cricketers and current brand ambassadors Mahendra Singh Dhoni and Hardik Pandya.
Commenting on the decision to rope in a brand ambassador, Ravi Chawla, MD & CEO at Gulf Oil Lubricants said, “In the recent past, we have witnessed a surging demand for our products from a new audience segment. As an organization that is determined to lead with the evolving times, we seek to strengthen our brand recall among women vehicle owners in India. The remarkable Smriti Mandhana was a natural choice for us as she shares a lot of synergy in values with Gulf Oil. We have a long history of associating with top athletes in the country. Smriti undoubtedly enjoys a high level of popularity & credibility in the cricketing world at large. We believe this association will help us connect with consumers across the spectrum, male and female audiences alike, reinforcing our brand philosophy and enhancing our engagement with the sport of cricket.”
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