MUMBAI, 20.12.24-Zee Punjabi and Jag Bani, two leading media houses, have partnered in a groundbreaking collaboration to raise awareness about the consumption of drugs and their devastating impact on individuals and society. This powerful initiative will premiere on December 21, 2024, at 8:00 pm, exclusively on Zee Punjabi.

This compelling campaign features a gripping sequence that underscores the pivotal role of media and communities in addressing drug consumption. Through an impactful storyline, the narrative sheds light on the societal dangers of substance abuse while emphasizing the importance of preventive measures and family support in tackling this growing menace.

Punit Bhatia, who portrays Dr. Ishan in Zee Punjabi's acclaimed show "Shivika - Sath Yugan Yugan Da," expressed his views, stating: "Drug consumption is a silent epidemic that disrupts countless lives. As an artist, I feel a profound responsibility to contribute to societal awareness. This initiative is more than a campaign; it’s a crucial call to action for our community to recognize the risks and take preventive steps."

Surbhi Mittal, the face of Shivika in the show, added: "Playing Shivika has highlighted the value of resilience and the role of awareness in overcoming societal challenges. This campaign reinforces the need for unity in addressing the crisis of drug consumption and creating a healthier future for all."

The joint effort by Zee Punjabi and Jag Bani aims to inspire collective action, encouraging viewers to stand against drug consumption and its harmful effects. Don’t miss this impactful campaign premiering on December 21 at 8:00 pm on Zee Punjabi. Together, let’s drive awareness and ignite change.