ChandigarhMay 31, 2014: As the Chinnaswamy Stadium in Bengaluru comes alive on Sunday June 1 for the grand finale of IPL 2014, Vodafone India will gift a magical, unforgettable evening to 22 kids from the Magic Bus NGO. As these Vodafone SuperFan Junior walk hand-in-hand on the field with world’s finest cricketing heroes, the world will watch the scene live from the stands and millions of television sets across multiple countries.

At IPL 2014, Vodafone India extends the popular Vodafone SuperFan Junior to a cause aligned with the company’s philosophy of giving back to society. Vodafone has partnered with NGO Magic Bus to select 22 children who pass set criteria, from 5 Magic Bus Intervention Areas in the urban slums of Bengaluru, as Vodafone SuperFan Junior.

Commenting on the initiative, Ronita Mitra, Senior Vice President – Brand Communications and Insights, Vodafone India said, “Vodafone’s long association with IPL has proven to be an invaluable asset in building a closer connect with our customers. The popular Vodafone SuperFan contest has become a much aspired for title for our customers across the country, with a money can’t buy package of hospitality and stardom. Given Vodafone’s commitment towards the betterment of the society, this year we decided to make the Vodafone SuperFan Junior platform one where we could extend the dream come true experience to kids who would ordinarily not have an opportunity to watch a cricket match live. To make this endeavour a reality, we are delighted to partner with NGO Magic Bus who has been doing some great work in addressing key social development issues through sports”.

This IPL, Vodafone India had also enhanced customer engagement through other innovative initiatives like taking nominations for Vodafone SuperFan selection and inviting Selfies for Vodafone Fan Army.

About Vodafone India

 Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 166 million customers. Commencing operations in 2007, Vodafone in its long-term commitment to India, has built a robust business in a highly competitive and price sensitive market. Vodafone India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. This has been acknowledged at several prestigious forums where Vodafone India has won awards and recognition across different segments consistently.

Serving the needs of businesses, Vodafone Business Services provides total telecommunications (Voice and Data) solutions across mobility and wireline platforms. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise (VGE), National Corporate (NC), Small and Medium Enterprise (SME) and a dedicated vertical for Government customers. Vodafone Business Services has steadily taken leadership position and is currently providing both mobile and wireline services to global and national businesses equipped with a robust and superior network infrastructure and a 24x7 NOC.

As a value based organization, Vodafone is committed to achieving the highest standards of Health, Safety and Well-being not only for its employees but also for all its partners. For creating such a responsible culture in the organization, the company received the Golden Peacock Occupational Health & Safety Award 2013. At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. ‘Vodafone Cares’ is a platform to showcase all the good that Vodafone does for the society and has championed several projects and initiatives under the three pillars of Education, Environment and Empowerment. The Vodafone Foundation in India is committed to leverage the potential of mobile technology to address some of India’s most pressing challenges relating to education, health, equality and access. Its activities focus on the 4Ms of empowering individuals – m Health, m Education, m Agriculture and m Women.

Vodafone is one of the world's largest telecommunications companies with over 434 million customers in its controlled and jointly controlled markets as of 31 March 2014. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide. For more information, please visit: www.vodafone.com. Follow us on twitter @Vodafone IN

About Magic Bus:

 Magic Bus India Foundation, a sector leader with 13 years of experience in operating India’s largest sports for development program that stands to address key social development issues through sports.Magic Bus enables some of the world's poorest families to move out of poverty. Through the use of a mentoring model and a sport-based curriculum, it engages children and ensures that they make the right choices so that they have a constructive journey from childhood all the way through towards better and dignified livelihoods as adults. The organization’s philosophy revolves around the concept of mentoring. Young people from the communities in which we intervene, volunteer to work with Magic Bus. They are trained over an extended period of time to emerge as able Community Youth Leaders. They function then as Mentors for children in the community, with whom they conduct weekly sessions based on a well-researched, activity-based curriculum that Magic Bus has developed. As Mentors they become enablers of learning not only during sessions, but also role models for children across the community As a result, children emerge as adults who have more control and choice in their lives, and who contribute confidently and constructively to a better society. The young people who Mentor them move into respectable livelihoods, continuing to function as role models in their communities.

The Magic Bus intervention is currently active in 16 states across India reaching over 250,000 children and 8,000 youth across India. Magic Bus aspires to moving a million children out of the cycle of poverty and into a cycle of confidence, learning and employment. At the end of a child’s journey with the organisation s/he will emerge a more balanced, confident, and open individual, respectful of others, able to deal constructively with difference, healthy, educated, employed and above all, contributing both in thought and deeds to the development of a better society.

For Further Information, please contact:

Vodafone India | indiacorpcomm@vodafone.com