Chandigarh, August 30 Tuesday, 2016 ( kalsi):- With a focus to directly connect with inspirational and young risers of India, Datsun officially rolls out third leg of ‘Ready India’ drive today in Chandigarh.

 

The ‘Ready India’ drive campaign will enable the brand to get fans and potential customers closer to the newly-launched Datsun redi-GO. As part of the ‘Ready India’ campaign, the drive experiences will aim to build further engagement with people in Tier II and Tier III cities in India throughout the year and raise awareness of the all-new Datsun redi-GO.

 

“The Datsun redi-GO has received a tremendous response from customers in Punjab & Haryana. Chandigarh being the central point of both the states, we are happy to start with our third leg of the drive campaign in this beautiful city,” said Sanjay Gupta, vice president – marketing, Nissan Motor India Pvt. Ltd. “Our aim with the ‘Ready India’ drive is to directly connect with the young risers in the heartland of India and keep the redi-GO’s great momentum going” he added.

 

The ‘Ready India’ drive was started last month from Kochi followed by Jaipur in its second leg, which received a very positive response. The ‘Ready India’ drive has now reached its third leg where it will connect with its customers in the northern region and will next move to central India.

 

Launched in June 2016, the Datsun redi-GO is aimed at redefining the entry-level car segment in India with an attractive price of Rs. 2.40 lakh (Ex-showroom, Chandigarh).

 

It has redefined conventional notions in the entry-level car segment and offers a class-leading ‘Tall Boy’ design that offers maximum space, best-in-class ground clearance of 185 mm, and segment-best mileage of 25.17 kmpl. It also has many attractive elements, such as its brave and bold “YUKAN” design, lowest total cost of ownership versus its competitors in its segment, and day-time running lamps, among others.

 

Since its launch, Datsun has received over 15,000 bookings for redi-GO, and more than

1,00,000 enquiries from all over India, with the majority of the bookings from major metropolitan centres and Tier II cities. Over 3,00,000 people have downloaded the ‘Datsun India App’ mobile application to date, demonstrating strong interest in the car from the younger generation.