Duesseldorf,31.03.17 (ETN)- Pleasure at the nomination as a venue for the European Football Championship 2024 by the DFB (fr.l.): Düsseldorf's City Director Burkhard Hintzsche, Mayor Thomas Geisel and Martin Ammermann, Managing Director of Düsseldorf Congress Sport & Event © City of Düsseldorf/Michael Gstettenbauer (PRNewsfoto/City of Duesseldorf)

At the end of 2017, the year in which the German State of Northrhine Westphalia, also home of eTurboNews German Language edition, the city of Duesseldorf hosted three major sporting events: the European Triathlon Championship, the World Table Tennis Championships and the Grand Départ of the Tour de France, the city is able to draw a positive conclusion and look forward to the sporting year 2018.

For the first German start of the Tour in thirty years, well over a million visitors from all over the world came to Duesseldorf from 29 June to 2 July 2017. At 74 percent, the large majority was not from Duesseldorf, and 25 percent alone came from abroad. And although it poured on the day of the first stage, the people of Duesseldorf and the visitors celebrated a summer’s tale in the rain.

Mayor Thomas Geisel: “By hosting the Grand Départ, we wanted to give our city marketing a boost, promote Duesseldorf as a cycling city and give a strong signal both for the Franco-German friendship and the regional cooperation. We succeeded. There’s no doubt: the Grand Départ Duesseldorf 2017 was a great success for the state capital Duesseldorf and has changed its profile and its image in the world, and also as a reliable partner in the region. That’s shown by the comments from home and abroad.”

The image gain for Duesseldorf through the start of the Tour is enormous. According to calculations of press relations, the media presence of the Grand Départ Duesseldorf 2017 in the time from 1 August 2016 to 31 July 2017through social media, print and online reporting led to an advertising equivalent value of 343 million Euros. According to analyses by Nielsen Sport, the TV images with 151 hours of visibility created an additional 13 million Euros of advertising equivalent value in Germany. Nationally and internationally, in the time from 28 June to 3 July 2017, 354.5 million viewers were reached by live TV broadcasts and secondary reporting.

The hosting of the World Table Tennis Championships from 29 May to 5 June was also a great success. 58,000 spectators watched the matches live in the halls on the eight days of the tournament. Pictures of the tournament went to 122 countries worldwide via television and internet. More than 320 million people watched the World Table Tennis Championships on Chinese television.