NEW DELHI,04.04.18-Backed by one of Europe’s largest natural beauty companies, MyGlamm has collaborated with a series of global experts and makeup artists to introduce an innovative and exciting range of eye-makeup products that have not been seen before in India. This range will be available to customers exclusively on Amazon.in and MyGlamm.com.

 MyGlamm presents a comprehensive selection of International Makeup Products that multitask, featuring three new launches in the eye category – MyGlamm Powder Magic, MyGlamm Wheelie, and MyGlamm Threesome Mascara – products that are being launched in India for the first time. Conceptualized, formulated and developed in European laboratories, the new range of MyGlamm eye products have been created to simplify a woman’s makeup routine by offering multi-functionality products.

 Experience both instant gratification and long-lasting benefits from MyGlamm’s new eye-makeup range. With versatility at the core of the brand’s philosophy, the new range of eye products are a modern day woman’s saving grace by offering so much with just one product!  The products have used innovation to not only reduce the number of products you need to carry in your handbag but also cut down the number of steps you need to follow while applying makeup. Whereas, with our single use products we have created new textures, precise applicators, and never seen before formats, which further simplify and reduce the amount of time you need to do your makeup.

 The 100% Cruelty Free MyGlamm makeup range is enriched with special minerals, vitamins and oils like Jojoba Oil, Argon Oil and Tropical Plant oils that nourish the skin and deliver a long lasting, and smudge-free look that pay off to a glamorous look all day long.

 Commenting on the partnership, Malaika Mahtaney, Chief Marketing Officer – MyGlamm said, “We are incredibly excited to partner with Amazon.in to launch our innovative line of eye make up products from Europe, being seen in India for the first time. As a brand, we are committed to making glamour effortless using innovation and global trends, and this new eye make up range symbolizes just that. Our presence on Amazon.in will further accelerate our reach to shoppers across the country.  Our new range of eye products designed for all age groups is sure to be well received by the customers.”

 Commenting on the partnership, Meghna Apparao, Category Leader - Beauty, Amazon India said, “The Beauty Store on Amazon.in is specially curated to bring a comprehensive selection from the best of Indian and international brands.  We are excited to add MyGlamm’s new range of multi-tasking eye make-up to this portfolio. This range will be available to customers exclusively on Amazon.in and is sure to resonate with shoppers across the country.”

 I. MYGLAMM POWDER MAGIC

Powder Eye-shadow Stick & Liner

 MyGlamm’s Powder Magic is an innovative pressed powder in a jumbo pencil form is being launched for the Indian customer for the first time. It allows you to create dramatic or natural eye shadow looks with ease and precision. Its smouldering formula adds depth and dimension to your eyes in seconds. A shimmery pressed powder shadow, in gorgeous hues, sweeps across lids, over and under lash lines making your eyes appear sultry and smouldering instantly.

 Available in 4 shades: Aquamarine (sparkling aqua green); Smoky Quartz (deep golden brown); Goldmine (champagne gold shimmer); and Amethyst (modern lavender)

 II. MYGLAMM WHEELIE

Precision Eyeliner & Stylist

 The world’s thinnest eyeliner, the Wheelie has you covered when it comes to precision eye art. An easy to use, revolutionary rolling disc applicator delivers perfection in one smooth glide for eye lining perfection. Use it to create all kinds of looks, dramatic wings, subtle flicks or ultra thin strokes. From classic to contemporary and everything in between, Wheelie delivers the ultimate smooth thin line, every time.

 Available in shade: Dramatic (jet black)

 III. THREESOME MASCARA

3D Tubing Mascara

 Featuring the tubing technology for the first time in India, Exceptional, innovative, water-resistant 3D mascara with tube-technology to elevate eyelashes to dramatic new heights. This multitasking mascara volumizes, lengthens and curls lashes, while strengthening and conditioning them with a custom blend of lash-loving ingredients like Argon Oil and Apricot Butter to promote lash growth and softening.

 Available in shade: Goddess (jet black)