New Delhi 3rd June 2018:Highlighting the need to spread awareness about the social, economic and environmental benefits of cycling on the occasion of the first United Nations (UN) mandated World Bicycle Day, Hero Cycles launched ‘Cyclothon’, a public bicycle rally, on June 3, 2018, behind Ambience Mall in Vasant Kunj.

The event was flagged off byHero Cycles Official. The spokesperson, Hero Cycles highlighted the benefits of cycling as a low cost and practical means of mobility and commute over short distances. More than 1000 cycle users and cycling enthusiasts including women and children were present at the event. Hero Cycles’ online petition, ‘Ring a Bell’, seeking people’s views on the benefits of cycling while educating them at the same time has garnered a huge number of hits, and thereby making it a people’s movement.

 “Bicycles have been with us for the last 200 years. Modern materials have made them uniquely long lived and versatile. They are the simplest, most affordable, reliable, clean and environmentally suitable means of transport available to any community. For many of the absolute poor, they are often the best possible means to access jobs, education, markets and community activities in both rural and urban settings. Cycles are known to empower women by enabling them to make life related choices such as attending schools in rural areas. Through this ‘Cyclothon’, we wish to bring attention to cycling as not just an individual choice but one that knits together communities. One kilometer of cycling saves your carbon footprint by 250 grams of carbon dioxide, which is released in the air while travelling the same distance by a car. Yet authorities are still to deliver safe road conditions for cycling”, opines Mr. Pankaj M Munjal, Chairman, Hero Motors Company.

In consonance with its CSR partner, ‘Volunteer 4 India’, the Chairman, HMC was on hand to distribute 150 durable bicycles to the underprivileged children, making schools and places of community interest more accessible to them.

It has been a continuous endeavor of Hero Cycles to draw the attention of people, society, policy makers, and influencers towards the persistent policy neglect that cycling has been suffering from, despite being the most affordable means of mobility for the masses.

Despite the worrying lack of safe cycling infrastructure on Indian roads, the humble bicycle remains one of the most inexpensive, sustainable, and green modes of commutation. Focused attention towards making cycling an active part of rural and urban life can elevate it to become a tool for development, providing an alternative solution to a number of modern day challenges. It is disheartening to note that India lost the lives of 2,585 bicyclists due to road accident in 2016. The loss of lives is equivalent to the passenger deaths of eight Boeing – 747 jumbo jets crashing in a single year.

Through the movement, people are demanding essential cycling infrastructure with dedicated cycling lanes, street lights, separate traffic signals, signs and lights to separate vulnerable bicycle users from the chaos of general motor vehicle traffic.

Cycling has the potential to help countries meet several of the UN’s Sustainable Development Goals (SDGs). Despite its many benefits and utilities to the ordinary user, bicycle ownership and its use for daily commute has not been given adequate promotion by the authorities in terms of finance or technological up-gradation capital for many small bicycle and parts manufacturing units.

Based on a combination of reports on road accidents in India, it can be concluded that cyclists account for nearly 10% of all deaths and injuries caused during road accidents. The World Health Organization similarly estimates that pedestrian and bicycle users account for 12-13% of fatalities suffered in all road traffic incidents in the country.

 About HMC

The HMC Group with a $ 1.2 bn asset base and over 10,000 people across the globe comprises of the bicycle giant Hero Cycles, Auto parts manufacturing companies-Hero Motors , ZF Hero Chassis Systems Pvt. Ltd, and Munjal Kiriu Industries Pvt. Ltd, hospitality arm Munjal Hospitality and luxury home décor products company Oma Living.

Incorporated in 1956, Hero Cycles Limited is the largest cycle manufacturer in the world. The company has a manufacturing capacity of 7.5 million bicycles per year, with its unit in Ludhiana (Punjab), Bihta (Bihar) & Ghaziabad (UP). The company has a highly integrated plant in Ludhiana Ghaziabad (UP) and Bihta (Bihar) and a state of art manufacturing facility is Sri Lanka as well. The Ghaziabad facility also manufactures automotive rims and various other auto components for global automotive giants. In addition to the aforesaid the group also owns UK-based Avocet Sports and FireFox Bikes in India. While Avocet Sports was Hero Cycles’ first overseas acquisition and marked the company’s entry into mass segment of European bicycle market, the acquisition of Firefox Bikes was a strategic move to cement its position in the fast-growing premium bicycling segment in India.

Hero Cycles is a leader in both the standard and special bicycle segments in India, with an overall market share of about 35 per cent. The company is equipped with state-of-the-art infrastructure and the most modern machinery. A nation-wide distribution network with over 3000 dealers and the favourable location of its plants near vendors support its operations and facilitate competitive pricing of its bicycles. Hero Cycles also exports to various countries in Middle East, Africa, Asia and Europe.

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 GOOD WISHES BY “indianewscalling.com” A NEWS-BASED WEB-PORTAL SERVING THE SOCIETY SINCE YEAR 2006.

 WE FEEL PROUD OF OURSELF BY POSTING THE ENCLOSED NEWS FOCUSING A VERY MEANINGFUL EVENT OF “CYCLOTHON” ORGANIZED AT DELHI BY THE INITIATIVE OF MR. PANKAJ M MUNJAL, CHAIRMAN, HERO MOTORS COMPANY TO WHOM WE CONGRATULATE.

 THIS EVENT HAD NOT ONLY REVIVED THE USABILITY OF A BYCYCLE, BUT DEFINITELY IMPACTED ALL CATEGORY OF PEOPLE IN DELHI IN KEEPING OF GOOD HEALTH, GOOD POCKET, ENVIRONMENTALLY O.K, CONSERVING OF ENERGIES BY ADOPTING BYCYCLE IN THEIR DAY TO DAY LIFE.

 IT IS HOPED THAT COMPANY WILL POSITIVELY PLAN TO ORGANIZE SUCH SIGNIFICANT EVENTS IN DIFFERENT PARTS OF THE COUNTRY IN FUTURE.WE ARE ALWAYS THERE TO BE ASSOCIATED WITH YOUR COMPANY TO PROJECT YOUR GOOD SELF THROUGH OUR SAID WEB-PORTAL.

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