Chandigarh, October 29:- With the aim of invoking the cultural significance of Diwali in alignment with the Swachh Bharat Mission and the convergence of DAY-NULM, the Municipal Corporation Chandigarh celebrated “Swachh DEEPOTSAV” today at Sector-17 Plaza. This event marked the city launch of the "Swachh Diwali - Shubh Diwali" campaign (October 28 to November 3, 2024), emphasizing the principles of ‘Swabhav Swachhata, Sanskaar Swachhata’ following the national launch by the Ministry of Housing and Urban Affairs, Government of India.

City Mayor Sh. Kuldeep Kumar, MC Commissioner Sh. Amit Kumar, IAS, along with councilors, MCC officials, Safaimitras, SBM Brand Ambassador Sh. Praveen Duggal, Self-Help Groups (SHGs), and citizens, initiated the campaign by lighting 600 Govardhan diyas, spreading the message of celebrating a green and sustainable Diwali.

Women Self-Help Groups (SHGs) created vibrant rangolis with symbolic representations of the Swachh Bharat Mission. The "Swachh Diwali - Shubh Diwali" theme conveyed messages of cleanliness, community engagement, and empowerment while promoting the principles of Reduce, Reuse, and Recycle (RRR).

The Mayor Sh. Kuldeep Kumar stated, “This Diwali, let us not only celebrate the festival of lights but also commit ourselves to the principles of cleanliness and sustainability. Together, we can ensure a cleaner and greener Chandigarh for future generations.”

MC Commissioner Sh. Amit Kumar emphasized that a massive citywide cleanliness drive, led by Safaimitras and citizens, is already underway to celebrate the festival, spreading the message of cleanliness and leading by example.

Additionally, stalls have been set up by SHGs at the carnival and exhibitions to promote community empowerment and encourage the adoption of eco-friendly products. RRR collection points have also been established in all 35 wards at community centres, encouraging citizens to donate items such as clothes, toys, books, and electronics. The Municipal Corporation, in collaboration with RWAs and MWAs, will ensure that all donated items reach the permanent RRR centre in Sector 17. In the coming weeks, a 'Rupee Store' will be organized, aligning stock after necessary refurbishments.

Citizens are urged to celebrate Swachh DEEPOTSAV this Diwali by keeping the city clean and moving toward a zero-waste lifestyle, promoting a clean and green mission for all.