MUMBAI, 09.12.24-In a groundbreaking initiative, Zee Punjabi and Radio Mirchi have joined hands to spotlight the alarming issue of drug abuse stemming from snake venom. This collaboration will air in a special episode of Zee Punjabi’s popular show Shivika—Sath Yugan Yugan Da on Tuesday at 8 PM.

The episode showcases Dr. Ishan (played by Punit Bhatia) uncovering a sinister snake venom racket. Determined to combat this menace, Dr. Ishan, along with Shivika, reaches out to Radio Mirchi to amplify awareness and educate the public on the dangerous consequences of such drugs.

Regarding the collaboration, lead actor Punit Bhatia shared, “This is more than just a storyline; it’s a mission to bring attention to a growing concern. Zee Punjabi and Radio Mirchi’s partnership highlights the power of media in creating awareness and fostering social change. It’s an honour to use our platform to address such a critical issue.”

The integration with Radio Mirchi marks a unique approach to storytelling, where television and radio unite to engage audiences across mediums. As part of this collaboration, Dr. Ishan will provide critical insights and solutions to this pressing problem, while Radio Mirchi spreads this important message to a wider audience.

Tune in to Zee Punjabi this Tuesday at 8 PM to witness how entertainment meets advocacy, proving that media can inspire impactful societal change.