New Delhi, 4th February, 2025 – kindlife, young India’s favourite global beauty platform revolutionizing the health, beauty, and wellness space, is excited to announce its offline expansion in India through a strategic collaboration with NewU stores, operated by H & B Stores Limited, a 100% subsidiary of Dabur India Ltd.

This partnership marks a significant milestone in kindlife’s mission to make self-care an everyday essential for India’s growing beauty-conscious audience. By powering NewU's established offline retail presence of 100+ stores pan India, kindlife aims to extend its curated selection of Korean and Japanese beauty brands to a broader audience.

“At kindlife, we’re committed to redefining beauty and wellness for young Indian consumers. This collaboration with NewU allows us to bring our unique curation of Korean beauty brands directly to customers, enhancing their shopping experience while expanding our reach beyond digital channels,” said Ms. Radhika Ghai, Founder & CEO at kindlife.

NewU, India’s one-stop destination for beauty and personal care, is renowned for offering a comprehensive range of makeup, skincare, hair care, fragrances, and grooming products from distinguished global brands. With a focus on creating delightful shopping experiences through exclusive deals and personalized services, NewU has established itself as a trusted retail giant in the health and beauty sector.