NEW DELHI,13.09.17-INNSIDE by Meliá, the upscale urban lifestyle brand of Meliá Hotels International, Spain’s leading hotel group, announced today the opening of INNSIDE by Meliá Zhengzhou, a brand new hotel located in the Zhengdong New District of Zhengzhou, China. The property marks the official launch of the INNSIDE by Meliá brand in China, a milestone for the group, which recently celebrated 60 years in the hotel industry.

The new four-star hotel is the fourth Meliá Hotels International property to open in China, following the success of Gran Meliá Xian, Meliá Jinan and Meliá Shanghai Hongqiao. The newly built property, located a three-minute walk from the Zhengzhou East Railway Station, blends seamlessly into the urban landscape. Keeping in step with the modern aesthetic of the upscale INNSIDE by Meliá brand, all 335 rooms are bathed in light by floor-to-ceiling windows and designed in a monochromatic palette.

“Opening INNSIDE by Meliá Zhengzhou puts us in the very heart of a dynamic city and extends the momentum of Meliá Hotels International in China,” said Bernardo Cabot Estarellas, Senior Vice President of Meliá Hotels International Asia Pacific. “We’re very proud because INNSIDE by Meliá Zhengzhou is the fruition of a longstanding partnership with Greenland, who have been instrumental to Meliá’s success and growth in China.”

Designed to meet the demands of modern day business travelers, Mr. Cabot added, “Our vision is an exciting one: To create a more authentic experience for today’s bleisuretravelers, or Work Trippers. For them, they’ve broken away from the strictly utilitarian business travel of old, transitioning between business and leisure seamlessly; we’re confident the INNSIDE by Meliá brand in China will enrich the experience for next-gen business travelers.”

An open-plan lobby design is complemented by Syndeo, the hotel’s all-day dining restaurant. Meaning “connect” in Greek, Syndeo is ideal for work and relaxation, offering a wide variety of local specialties and exquisite international dishes. After work, Syndeo is transformed into a bar, where guests can savor signature cocktails while enjoying magnificent city views.

Guests will enjoy the standard offerings of complimentary Wi-Fi and a 24-hour fitness center, underscored by Meliá’s culture of passion for service. The city of Zhengzhou is fast becoming a key business hub in China. INNSIDE by Meliá Zhengzhou’s central location makes this the perfect locale for business and leisure travelers to the city, and promises to be an urban escape for savvy Work Trippers looking for unique and memorable experiences.  

Meliá Hotels International will maintain its robust momentum in Asia Pacific, launching six hotels per year in the region. There are 18 hotels currently in operation and the group is expected to have over 40 hotels by 2022.

About Meliá Hotels International

Founded in 1956 in Palmade Mallorca (Spain),Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels(current port folio and pipeline)throughout more than 40 countries and 4continents under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, Innside by Meliá, Trypby Wyndham and Sol Hotels. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model ,the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation(Merco Ranking) and one of the most attractive to work worldwide.

About Outbound Marketing

Outbound Marketing was setup in 2002 in response to the growing demand for new market approaches, cost effective distribution solutions and revenue development. Our current clients include International Hotel chains such as Sun International Hotels Southern Africa, GLH Hotels (formerly known as Thistle and Guoman Hotels UK), ACCOR Hotels and Rotana Hotels. OMPL was appointed as the affiliate office of CWW in 2003.