CHANDIGARH, 15.10.24-The Postgraduate Department of Commerce and the Postgraduate Department of Economics at Mehr Chand Mahajan DAV College for Women, Chandigarh, under the aegis of IQAC, organised a session on Digital Marketing by Mr. Deepak Sharma, CEO of Immense Prescient, Mohali.
In view of the growing importance of digital platforms in today’s business landscape, the session aimed to equip students with the knowledge of modern marketing strategies, trends and tools. Mr. Sharma introduced digital marketing as a powerful medium of promoting products and services online, leveraging various channels such as social media platforms, email marketing, and websites. The session covered essential topics, such as GDPR compliance and the ethical considerations businesses must account for when gathering and processing consumer data. Mr. Sharma emphasised that companies need to stay informed on legal frameworks to ensure transparent and safe communication with their audiences. Analytical-driven content was another key focus of the session. Mr. Sharma demonstrated how data analysis allows businesses to create more personalised and impactful marketing campaigns, aligning content with consumer behaviour and trends.
Principal Dr. Nisha Bhargava applauded this endeavour and emphasised on the importance of Digital Marketing in today’s times. She expressed hope that the participants benefitted from the session and comprehended the various dimensions of digital marketing.