Bengaluru, 6th January 2025: Reliance Consumer Products Limited (RCPL) today announced the launch of RasKik Gluco Energy, an energy boosting and re-hydrating beverage designed for the hardworking Indian. Packed with the goodness of electrolytes, glucose and real lemon juice this refreshing drink is available at an honest price of Rs. 10 per single-serve SKU. With the introduction of RasKik Gluco Energy, RCPL is making a category defining entry into the re-hydration segment, transforming the way India stays refreshed.
With the introduction of RasKik as a master brand for Juices and functional beverage offerings, RCPL is also positioning itself as a ‘total beverage and consumer products company’ dedicated to creating consumer-focused products that resonate with the everyday needs of the Indian consumer. Committed to offering products that combine global standards with deep local insight RasKik is now uniquely positioned to provide a variety of accessible and great quality fruit-based drinks, juices and functional beverages. RasKik currently offers Mango, Apple, Mixed Fruit, Coconut Water & Nimbu Pani variants and will expand the portfolio inspired by Indian regional fruit variety and taste preferences.