Jalandhar,19.02.25- The 5th Edition of the Indian Entrepreneurship Conclave 2025 (IECON’25) was inaugurated at Lovely Professional University (LPU) by Vineeta Singh, the Shark Tank India judge and CEO of Sugar Cosmetics. Sugar Cosmetics, a prominent Indian makeup and skincare brand made Vinita’s participation in the conclave all the more captivating for students, entrepreneurs, and industry experts alike. As a well-known figure in the startup ecosystem, Vineeta Singh's presence infused the LPU campus with a sense of excitement and motivation.

Vineeta Singh took the stage to share her remarkable journey, emphasizing how Sugar Cosmetics, a brand she co-founded in 2015, has made a mark today. Beginning as an online-only venture in a fiercely competitive beauty industry dominated by foreign brands, Vineeta recounted how Sugar defied the odds, gaining traction with India’s increasingly self-aware and locally-focused consumer base.She spoke passionately about the evolution of Sugar Cosmetics, which now boasts over 40,000 retail stores across India. "Rejection is never a dead-end," having faced 100 rejections early on oneself but never viewing rejection as the end of everything. Vineeta urged young entrepreneurs of LPU to focus on finding the right product-market fit rather than rushing to scale a business prematurely. She also encouraged the audience to embrace challenges as part of the journey toward success.

Dr. Ashok Kumar Mittal, Member of Parliament (Rajya Sabha) and Founder Chancellor of LPU emphasized that LPU nurtures a hands-on ecosystem where students gain practical experience through startup mentorship, incubation, and real-world learning. Dr. Mittal highlighted that entrepreneurship is deeply embedded in the university's culture, with initiatives like EduRevolution designed to prepare students for the challenges of the startup world.