MUMBAI,23.08.24-MEC PRIMO recently captured the spotlight with its exclusive Rose Achkan, donned by actor Rohit Purohit in a wedding sequence of the hit television show, ‘Yeh Rishta Kya Kehlata Hai.’ The exquisite design, which perfectly encapsulates the brand's ethos of luxurious craftsmanship, has garnered widespread acclaim and set a new benchmark for contemporary ethnic wear.

MEC PRIMO, a distinguished name in the Indian fashion landscape, has made a remarkable entry into the online fashion world with its exclusive premium menswear collection. Rooted in a 10-year legacy as a celebrated offline fashion boutique in Madhya Pradesh, MEC PRIMO is poised to redefine men’s fashion under the visionary leadership of its founders.