NEW DELHI, 20 January 2025: The Jamaica Tourist Board, in collaboration with Accenture Song, launched a new campaign that highlights the diverse offerings available in Jamaica. The campaign emphasizes the island’s unique position to provide a vacation that inspires and energizes. Today’s travellers are looking for destinations that offer a wide range of experiences, including adventure, romance, luxury, culture and cuisine. Jamaica’s unique combination of natural beauty, cultural charm, and enriching activities ensures that visitors enjoy a memorable experience during their stay.
Watch the video here: https://www.youtube.com/watch?v=wgGuT8gDpd0
What is Contrasts Campaign about?
“There are countless reasons to visit Jamaica, whether you’re seeking new experiences or looking to discover something deeper within yourself. Our key pillars remain the same, our people, music, nature, cuisine, culture, and heritage. We are committed to keeping adventure alive through romance, luxury, wellness, and a connection with nature on our island,” shared Donovan White, Director of Tourism.
“We are inviting the world to explore all that Jamaica has to offer. Our new campaign celebrates the destination's diverse and multidimensional appeal. Each focal point highlights a contrast-whether it be mountains versus beaches, adventure versus romance, or lively versus laid-back—there truly is something for everyone in Jamaica,” Mr White continued.
The 'Contrasts Campaign' aims to deliver strong, unified messages that showcase Jamaica's people and rich cultural heritage. It invites travellers to reconnect with their best selves through experiences of unparalleled beauty, vibrant music, and warm Hospitality. The diversity of Jamaica's various destinations and attractions serves as a platform to highlight the culture, charm, and diversity of its people.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, New Delhi, Tokyo and Paris.
Jamaica is home to some of the world's best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared 'World's Leading Cruise Destination' and 'World's Leading Family Destination' for the fifth consecutive year by the World Travel Awards, which also named the JTB the 'Caribbean's Leading Tourist Board' for the 17th consecutive year.
Jamaica earned six Travvy Awards, including gold for 'Best Travel Agent Academy Program' and silver for 'Best Culinary Destination – Caribbean' and 'Best Tourism Board – Caribbean'. The destination also received bronze recognition for 'Best Destination – Caribbean', 'Best Wedding Destination – Caribbean', and 'Best Honeymoon Destination – Caribbean'. Additionally, Jamaica received a TravelAge West WAVE award for 'International Tourism Board Providing the Best Travel Advisor Support' for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB's Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.