NEW DELHI, 25 March 2025: The Jamaica Tourist Board (JTB) introduces its latest campaign known as the 'Kingston Season of Excitement.' It hails the vibrant cultural and sporting calendar of Kingston during the spring season.
*A Season of World-Class Events
Kingston will host a series of marquee events during the spring, March to April 2025 that will engage the international community. The events include:
- ISSA Boys and Girls Championships (March 25-29): This is one of the world's top high school track and field competitions. It highlights Jamaica's excellent young athletic talent.
- Grand Slam Track Meet (April 4-6): One of the highest-level sporting competitions, the meet guarantees scintillating performances by the best athletes on the planet and some record-smashing achievements.
- Carnival in Jamaica (April 21-28): The oldest and most vibrant street party in Jamaica, a week-long extravaganza of music, culture, and festivity in the context of parades, flamboyant costumes, music, and the catch infectious sounds of reggae and soca.
In addition to the exciting events, visitors can explore Kingston’s rich history, attractions and nightlife, savour Jamaica’s world-renowned Jamaican cuisine and warm hospitality. Minister of Tourism, Edmund Bartlett, exclaimed in delight saying, "Kingston is the heart of Jamaican culture. This season afford our guests an unprecedented chance to feel Kingston's vibe while augmenting our tourism economy that continues to grow.” To this, Donovan White, Director of Tourism, added, "The Kingston Season of Excitement honours the finest aspects of Jamaican sport and culture. We're excited to be working together with event producers and partners from industry to create an experience of a lifetime for our guests."
Expedia and Caribbean Airlines have partnered with the initiative, offering seamless travel solutions for visitors eager to immerse themselves in Kingston’s unparalleled atmosphere.
Invitation to Experience Kingston
The JTB invites visitors from across the globe to join the Kingston Season of Excitement and feel the pulse of Jamaica's capital. For the most current information on events calendar, travel deals, and accommodations, go to www.visitjamaica.com/excitement.
$16 Billion allocated to drive Tourism Industry to New Levels for 2025-2026
The Government of Jamaica has invested $16 billion in the tourism sector for the 2025-2026 financial year. The investment is aimed at making Jamaica’s tourism industry more efficient, generating growth, and solidifying Jamaica's position as a world leader in travel and tourism industry. Tourism Minister, Hon. Edmund Bartlett, emphasized that the United Kingdom, India, Canada and the United States of North America are to be the focus markets.
Jamaica Honoured with Prestigious Accolades
Destination Jamaica has once again, reassured its place amongst the foremost destinations in the world, after having been awarded as the “Destination of the Year – Romance” at PATWA International Travel Awards at ITB Berlin 2025.
PATWA remains one of the highest honours you can receive in tourism and travel and Jamaica continues to punch above its weight to excel in its products and services. It is truly the perfect backdrop for all things romance – engagements, weddings and honeymoons. Apart from the national award, the Tourism Minister of Jamaica, Hon. Edmund Bartlett, was named as the Tourism Minister of the Year – Innovation by PATWA for his visionary efforts to transform Jamaica’s tourism landscape.
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About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, New Delhi, Tokyo and Paris.
Jamaica is home to some of the world's best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared 'World's Leading Cruise Destination' and 'World's Leading Family Destination' for the fifth consecutive year by the World Travel Awards, which also named the JTB the 'Caribbean's Leading Tourist Board' for the 17th consecutive year.
Jamaica earned six Travvy Awards, including gold for 'Best Travel Agent Academy Program' and silver for 'Best Culinary Destination – Caribbean' and 'Best Tourism Board – Caribbean'. The destination also received bronze recognition for 'Best Destination – Caribbean', 'Best Wedding Destination – Caribbean', and 'Best Honeymoon Destination – Caribbean'. Additionally, Jamaica received a TravelAge West WAVE award for 'International Tourism Board Providing the Best Travel Advisor Support' for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB's Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.