Chandigarh, October 12, 2018: Godrej Consumer Products Limited, a market leader in the home and car fragrance segment, has ventured into the automatic home fragrance segment by launching Godrej aer matic. This new product is launched under the Godrej aer brand whose product portfolio includes aer spray, aer twist, aer click and aer pocket.

Godrej aer matic is an automatic battery operated spray machine with attractive design and smart packaging. With its flexible placement options, consumer can choose to either mount it on wall or simply keep it in a corner. Aer matic offers 2200 sprays from a single refill along with freedom to choose spray frequency options at 10 min, 20 min or 40 min in the same machine. Aer matic is launched as consumers’ demand is surging for products that enhance their living space.

Speaking on the launch, Mr. Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL) said, “Consumers have become increasingly conscious of their lifestyle, starting right from their homes. They want their living space to be a reflection of their overall personality. To achieve this, people are spending more on products that keep their homes trendy, fresh and modern. With guaranteed 2200 sprays and 4 fresh designer fragrances, aer matic is a smart offering catering to this demand from consumers. By designer, we mean it smells just as great as it looks. Aer matic will definitely enhance the overall living experience of people.”

Aer matic is available in 4 fragrances including cool surf blue, violet valley bloom, fresh lush green and pink petal crush. The spray machine comes with an on/off LED switch and available in 3 colours such as black (violet valley bloom), pink (petal crush) and blue (cool surf blue). Aer matic is priced at Rs.449 (includes machine + spray refill) whereas its refill comes at Rs.249. Aer matic will be available in both e-commerce and modern trade outlets across key metros and major cities in India.

Mr. Kataria further added, “We are already market leaders in the overall air care segment. Under our existing aer portfolio, we offer home fresheners, car fragrances and bathroom fresheners; that are smartly designed and available in fresh fragrances. Through aer matic, Godrej aer plans to leverage the opportunity of Rs. 20 crore branded automatic spray market in India.”

About Godrej Consumer Products Ltd: Godrej Consumer Products is a leading emerging markets company. As part of the 120-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.1 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.