Chandigarh,16.10.18-Poshan Abhiyan is a comprehensive and holistic approach towards raising nutrition level in the country on a war footing. This was stated by Shri B.L. Sharma, Secretary, Women & Child Development, UT Chandigarh while addressing an Orientation Workshop on Rashtriya Poshan Abhiyan organized by Regional Outreach Bureau (North West Region), Song and Drama Division, Ministry of Information & Broadcasting, Govt. of India in Chandigarh today. The workshop was conducted in coordination with the Women & Child Development departments of the states of Punjab, Haryana, Himachal Pradesh and Union Territory Chandigarh to sensitize the 66 registered cultural troupes of Song & Drama Division, who would be organizing programmes across these sates in the coming months.

He further said that the Poshan Abhiyan is aimed at reducing malnutrition from the country in a phased manner, through the life cycle concept by adopting a synergized and resulted oriented approach. Shri Sharma further added that to make this campaign a success, WCD Chandigarh has adopted a three-pronged strategy: firstly, the convergence of all the relevant departments, viz. Health, Education, Rural Development, Public Health, Public Relation Departments along with Municipal Corporation; secondly engaging all the stakeholders in the campaign and thirdly focus on the use of technology to sensitize the target groups about the importance of nutritious diet. Programmes like Poshan Abhiyan have been able to percolate deep into the social fabric and create awareness among the target groups i.e. children, adolescent girls, pregnant women, lactating mothers to improve their nutritional outcomes.

He also informed that UT Chandigarh was at the top among all the UTs by winning 8 awards including 2 state awards for its remarkable performance in implementing and spreading awareness about nutrition and popularizing Poshan Abhiyan.

Earlier, Smt. Devpreet Singh, Additional Director General (Region), Ministry of Information & Broadcasting, Chandigarh in her welcome address said that the Ministry is carrying out Special Outreach Programmes on Poshan Abhiyan in the different places/areas of the country. Regional Outreach Bureau (NWR), Chandigarh will launch these programmes to spread awareness on the theme in the states of Punjab, Haryana, Himachal Pradesh and UT Chandigarh through edutainment programmes with the use of traditional and folk performing arts like dance, drama and songs. She said that the registered troupes of Song & Drama Division will perform a total 104 awareness programmes in 26 identified districts in the region. These include 13 districts of Haryana, 7 of Punjab, 5 of Himachal Pradesh and one in UT Chandigarh.

Speaking on the occasion, Smt. Kavita Singh, Director, Women & Child Development (WCD), Punjab said that Poshan Abhiyan is aimed at promoting antenatal care, breastfeeding, fight against anemia, nutrition for girls, hygiene and sanitation. She advised the participating artists to prepare creative art forms like dance, drama, songs on the theme to play a constructive role in changing the habits and mindset of the common people towards nutrition. She assured all out support of her department in such kind of information dissemination campaign to be launched in Punjab.

Addressing the workshop, Dr. Rahul Jain, State LEAD, WCD, Haryana said that state is converting the Poshan Abhiyan into a massive movement on the lines of ‘Beti Bachao Beti Padhao’ Programme. He informed that major focus of this programme is to increase the involvement of the people particularly the male participation to improve the status of nutrition in the state.

Smt. Vandana Chauhan, District Programme Officer, WCD, Solan (Himachal Pradesh) said that this is not only the responsibility of Health & WCD Departments to implement such programmes, but the people of all walks of life, rural and urban should join this mission.

Shri Ashish Goyal, Director, Regional Outreach Bureau, Chandigarh urged the artists to create awareness in an effective manner through their theme-based programmes. Shri Baljit Singh, Assistant Director, ROB, Chandigarh also elaborated about the awareness campaign to be launched in the region.

In the technical sessions, artists were imparted training regarding the contents of their performances in accordance with the themes of Nutrition. Among others who participated in the workshop were officers, CDPOs, Supervisors etc. of Social Welfare and WCD Departments.