NEW DELHI,13.03.20-Smaaash and Bowling are synonymous to each other in India. A proven investment, bowling is an anchor attraction with universal appeal. Bowling is considered a wholesome, family-friendly activity. This could help make a bowling alley an excellent investment opportunity for people looking to generate a year-round profit. One can start a bowling alley business by following a few simple steps. Opening an independent bowling alley will allow complete control over marketing decisions, promotions and other daily operations. One has to look for a location with parking for 100 cars atleast that is central to other main sources of entertainment in your area such as shopping malls, movie theaters and amusement parks. Decide what other sources of entertainment will be provided at the bowling alley. Arcade games, VR, Pool tables etc are all popular choices for inclusion to increase revenue. Consider the possibility of serving alcohol in the bowling alley. Purchase the equipment for bowling alley, and arrange to have it delivered several weeks prior to your anticipated opening date. Order an assortment of bowling balls in different weights and finger hole sizes, remember to order lightweight bowling balls for children& ladies. Decide which arcade games you are going to purchase or lease and arrange for delivery, remember to order the prizes & gifts.

At Smaaash all guests can also Play & Win various attractions, starting from shopping vouchers, Bluetooth speakers, iphones, ipadsetc to a Harley Davidson bike.

Kaizad Bajina, CTO, Smaaash Entertainment says- “The rise of Bowling is directly correlated to the rise of Smaaash. Since its inception, Smaaash and Bowling have been resonating together. Smaaash has maintained a tradition of introducing game-changing innovations. Perfecting the bowling experience to guests, it has allowed Smaaash to contribute to the rise of bowling that no other Gaming Entertainment Center can offer. With over 100 lanes across India, Smaaash is the India leader in Bowling alleys. This commitment is the reason why Smaaash is the leader in building new Amusement Centers along with setting up bowling centers/alley in India and modernizing existing ones. Smaaash Bowling lanes are perfect example of offering state-of-the-art Products & Services designed to assure success and continued profitability of centers. “

The idea of Smaaash is to provide customers with a semi-formal, social setting, and entertainment that does not exist in India. We provide customers with perfect party ambience and sound, video games, pool tables, and a full line of entertainment. In addition we will cater to private parties and special groups such as schools, senior citizens, and social groups.

The growth potential is virtually unlimited. The population is growing at an accelerated rate. Currently majority of the population in India is young. They will be very receptive to a concept such as this that can offer them atmosphere, cleanliness, and security at a competitive price.

It is rare in today's business world to find a true market void. That is exactly what Smaaash has done. It is combining the latest in technology with an unfilled need and promises to deliver a high quality product at a competitive price.

To obtain the sets of goals Smaaash always tries to maximize sales with marketing extensive campaign to promote our service & create a brand value. We utilize radio stations and newspaper along with brochures, media advertising, pamphlets, direct customer contact, use of coupons, referrals, and a variety of other advertising and marketing tools to reach the customer base. We always flood the market(new city launch) with advertising until consumers become aware of us and more comfortable with our company. As we grow, word-of-mouth referrals will bring in increasing numbers of customers and we reduce our reliance on advertising. & we always listen to our customers and conduct surveys. As we grow and build a reputation for our people and culturally oriented atmosphere with excellent security, service, and entertainment, we will offer frequent user discounts.

The following locations of Smaaash have bowling lanes installed.

KAMALA MILLS LOWER PAREL, KORUM MALL- THANE, R CITY - GHATKOPAR, SEAWOODS- NAVI MUMBAI, 1 MG - BANGALORE, MCB- BANGALORE, INORBIT - HYDRABAD, PAVILLION MALL LUDHIANA

ELANTE MALL CHANDIGARH, CYBERHUB GURGAON, SECTOR-29 GURGAON, MBD NEOPOLIS MALL LUDHIANA, SUJANA MALL (FUN-CENTRAL) HYDERABAD, MARKET CITY PUNE, INDORE,, 36 JUBILEE HILLS, HYDERABAD, CENTRO MALL VIJAYAWADA, MADURAI, CITY CENTRAL MALLL, HYDERABAD, THE FORUM FIZA MALL, MANGALORE, 6MALL KOTHAPET, HYDERABAD, AMRITSAR, SILIGURI, JAIPUR, AMONARA PUNE, MYSORE, RAIPUR, NOIDA MALL OF INDIA