NEW DELHI, April 22, 2025: The Jamaica Tourist Board (JTB) proudly marks a major milestone in 2025 as it celebrates 70 years of inspiring the world to visit Jamaica.
Since its establishment in 1955, the JTB has been at the forefront of Caribbean tourism, playing a pivotal role in positioning Jamaica as a globally sought-after destination known for its rich culture, vibrant music, and warm hospitality. With seven decades of impactful destination marketing, the JTB continues to evolve with global travel trends while honouring its legacy.
This anniversary not only commemorates the Board’s achievements but also reflects its renewed focus on innovation, inclusivity, and long-haul market expansion — especially in high-potential markets like India.
In a powerful move that aligns with this landmark year, the Jamaica Tourist Board and Palladium Hotel Group have announced a strategic collaboration to expand luxury offerings on the island. The Spanish hotel giant, known for its high-end all-inclusive experiences, has committed to a multi-million-dollar investment in Jamaica’s tourism landscape — further enhancing the island’s appeal among affluent global travellers.
This development holds particular promise for the Indian outbound travel market, where interest in luxury travel to long-haul destinations is growing steadily. The partnership aims to attract Indian honeymooners, high-net-worth families, and experience-driven travellers by showcasing Jamaica’s elevated hospitality, seamless connectivity, and exclusive resort experiences.
In another notable development, Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, is set to represent the island at the Inter-American Congress of Ministers and High-Level Authorities of Tourism in Washington, D.C. this month. His participation underscores Jamaica’s commitment to collaborative tourism growth, policy leadership, and sustainable development within the Western Hemisphere.
Minister Bartlett’s presence at the Congress will further amplify Jamaica’s influence on the global tourism agenda — especially as the island celebrates 70 years of destination leadership and looks ahead to strengthening diplomatic and industry ties worldwide.
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About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, New Delhi, Tokyo and Paris.
Jamaica is home to some of the world's best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared 'World's Leading Cruise Destination' and 'World's Leading Family Destination' for the fifth consecutive year by the World Travel Awards, which also named the JTB the 'Caribbean's Leading Tourist Board' for the 17th consecutive year.
Jamaica earned six Travvy Awards, including gold for 'Best Travel Agent Academy Program' and silver for 'Best Culinary Destination – Caribbean' and 'Best Tourism Board – Caribbean'. The destination also received bronze recognition for 'Best Destination – Caribbean', 'Best Wedding Destination – Caribbean', and 'Best Honeymoon Destination – Caribbean'. Additionally, Jamaica received a TravelAge West WAVE award for 'International Tourism Board Providing the Best Travel Advisor Support' for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB's Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.