MUMBAI,03.10.22-This festive season, Reliance Jewels one of India’s leading jewellery brands known for its many collections inspired by the various art and culture, traditions and beliefs that personify India’s rich and diverse heritage has launched “Mahalaya”, a collection inspired by the glory & grace of Maharashtra.

The name Mahalaya is a culmination of Greatness and Beauty, MAHA meaning Great and AALYA meaning beauty that is found in almost every aspect of life in Maharashtra. Mahalya collection of Gold & Diamond jewellery personifies the grace and glory of Maharashtra taking inspiration from the lustrous weaves of Paithani silk saree to fascinating visuals of Warli tribal paintings, from scenic beauty of hills and valleys to the grandeur of Gads and Wadas and Royal Regalia, a jewellery worn by the royals.

Customers get to choose magnificent designs in Gold and Diamond from a variety of intricately designed and artistically crafted jewellery pieces that encapsulate these inspirations designed to suit each and every Indian woman. In addition to the new jewellery pieces, patrons can also avail of up to 25% off on making charges of gold Jewellery and diamond Jewellery value this festive season.

Reliance Jewels’ Mahalaya collection comes alive in this ad film https://youtu.be/ckUZtx6Hpgk