NEW DELHI, 29 January 2024: The Government of Jamaica is proud to announce another year of record tourism success, generating an impressive $4.3 billion for the nation's economy in 2024. Building on this remarkable achievement, the island aims to continue its development as the premier tourist destination in the Caribbean. This growth will be fuelled by investment, innovation, and international recognition of Jamaica as the epitome of hospitality and home to unique attractions.

The increase in earnings was driven by several positive factors that enhanced Jamaica's reputation in the tourism and business travel markets. These factors. included a rise in tourist arrivals to the island, improvements in tourism infrastructure that supported marketing initiatives, and an expanded range of product offerings tailored to meet the preferences of various visitors.

During this event, Hon. Minister Bartlett said, "We are very pleased with the performance of our tourism sector. Generating $4.3 billion in tourism revenue confirms our resilience, creativity, and the collaborative principles shared among all stakeholders in this sector. We are committed to ensuring that Jamaica remains a premier global destination, with sustainable growth at the heart of our future growth model.”

Jamaica saw a significant increase in international visitors, welcoming around 4 million tourists to the island in 2024. This surge in arrivals was largely due to enhanced airlift and strategic partnerships with major airlines, which facilitated direct flight routes from key markets to Jamaica.In a bid to strengthen Jamaica’s global presence, Minister Bartlett has also announced initiatives to collaborate with major international airlines, including Emirates and Saudi Airlines. The goal is to enhance the island's tourism visibility and improve international connectivity. These partnerships reflect Jamaica's ambition to gain global recognition as one of the world's premier travel destinations.

The new airline partnerships will allow for the introduction of more direct flights from major cities in the United States, UK, Canada, and India to Jamaica. This will make it easier for travellers to explore the island's beautiful attractions, culture, and beaches. By offering flights during these off-peak times, Jamaica is working to promote higher year-round tourism, which will provide ongoing socio-economic benefits to local communities.

Jamaica’s tourism sector continues to thrive, generating $4.3 billion in revenue while positioning the island for sustained growth through strategic airline partnerships. These alliances, alongside significant investments in infrastructure, diversification of offerings, and a commitment to sustainability, will enhance visitor experiences and secure the future of tourism as a key driver of economic prosperity. By blending vibrant cultural experiences with world-class travel options, Jamaica is poised to further solidify its place as a premier global destination.

About The Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world's best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisorR ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared 'World's Leading Cruise Destination' and 'World's Leading Family Destination' for the fifth consecutive year by the World Travel Awards, which also named the JTB the 'Caribbean's Leading Tourist Board' for the 17th consecutive year.

Jamaica earned six Travvy Awards, including gold for 'Best Travel Agent Academy Program' and silver for 'Best Culinary Destination - Caribbean' and 'Best Tourism Board Caribbean'. The destination also received bronze recognition for 'Best Destination - Caribbean', 'Best Wedding Destination - Caribbean', and 'Best Honeymoon Destination - Caribbean'. Additionally, Jamaica received a TravelAge West WAVE award for 'International Tourism Board Providing the Best Travel Advisor Support' for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB's Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.